Little has changed since MEGABASS’ birth in a garage in 1986 at the hands and ideals of Yuki Ito. Today Megabass still embodies that daring spirit. Each product is a painstaking marriage of handmade form and technological innovation. Megabass strives to capture the same care, quality, and attention to detail embodied by the handmade tradition. In a modern age dominated by CAD and mass production, every Megabass lure is based on a hand-carved Yuki Ito original. From ARMS rods to successful lures like the V-FLAT and Z-CRANK, the brand has redefined modern fishing. With prestigious awards like the Japan Good Design Award and the If Design Award, Megabass continues to inspire anglers worldwide.
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